Brand Strategy Positioning Messaging Brand Identity Web Design Ongoing Partnership Based in Los Angeles Serving brands worldwide Brand Strategy Positioning Messaging Brand Identity Web Design Ongoing Partnership Based in Los Angeles Serving brands worldwide
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Brand Strategist  ·  Creative Director  ·  Los Angeles

Where confusion ends,
clarity begins.

I help founders and service-led businesses move from scattered messaging to a brand that feels aligned, confident, and ready to grow.

20+ Years in
Branding
100+ Brands
Transformed
Book a Strategy Call Read my story →
Founder, UrBrand Studio
Diana Rain, Brand Strategist and Creative Director, founder of UrBrand Studio in Los Angeles
A belief I build on

Every strong marketing effort begins with a strong brand. Strategy leads. Design and marketing follow.

Diana Rain
The Story

A path built on clarity and craft.

My journey into branding began at the University of Art, where I studied graphic design with a focus on how brands communicate. I joined an agency and learned how strategy, storytelling, and design come together to shape how people perceive a business.

What started as freelance work eventually grew into a full agency. For nine years, I led brand identity, packaging, creative direction, and campaign work for clients across many industries, including major global brands like Coca-Cola.

Then life took a sharp turn. Circumstances beyond my control required me to leave my home country and the agency I had built. I moved to the United States and started again from zero. That chapter shaped me in profound ways, and I rebuilt my craft with deeper intention.

In 2022, I founded UrBrand Studio in Los Angeles with one purpose: to help service-led businesses grow through clarity, strategy, and consistent brand identity. Today I work with founders across the U.S. and worldwide.

Read my full story →
Trusted across industries
Coca-Cola✦ Fashion✦ Wellness✦ Hospitality✦ Medical✦ Food & Beverage✦ Service-led Founders✦ Home Decor✦ Cultural✦ Coca-Cola✦ Fashion✦ Wellness✦ Hospitality✦ Medical✦ Food & Beverage✦ Service-led Founders✦ Home Decor✦ Cultural✦
Ways we work together

The right level of support for your stage.

If your brand feels unclear, your website no longer reflects where you are today, or your marketing isn't fully connecting, we help bring those pieces into alignment.

Branding Packages

Structured engagements for founders ready to build with clarity.

View Brand Strategy Packages
Brand Clarity Intensive
A focused engagement to untangle positioning and messaging fast.
from $1,500
Brand Direction & Strategic Foundations
Competitive audit, positioning, voice, and messaging framework.
from $2,500
Full Brand Systems & Websites
Identity, messaging, and web presence. A complete brand rollout.
$5,000 — $12,000
Signature Brand Partnership
Long-term engagements with quarterly audits and ongoing strategy.
custom scoped

Standalone Services

Focused solutions for specific brand, website, and visibility needs.

View All Branding Services
Brand Identity
Logo, visual system, typography, and guidelines that reflect your strategy.
explore →
Ongoing Brand Partnership
Quarterly audits, content reviews, and strategy updates as you grow.
explore →
Small Business Brand & Website Support
Practical, accessible support for small businesses that need a clearer path.
explore →
SEO Packages
SEO-aligned content and optimization to build lasting visibility.
explore →
The Approach

Strategy leads.
Everything follows.

An in-house, end-to-end process that keeps branding, content, web, and marketing aligned from the first decision to launch and beyond.

01

Discover & Audit

We study your audience, competitors, goals, and market position through a competitive brand audit across 9 to 34 branding aspects.

02

Position & Define

Insights shape your positioning, voice, and messaging, so every future decision is intentional, aligned, and effective.

03

Design & Build

We translate strategy into identity, messaging, and a web presence that feels cohesive and credible across every touchpoint.

04

Grow Together

Through our Ongoing Brand Partnership, we stay beyond launch with quarterly audits and strategy updates as you scale.

Clients & Results

Reviewed 5 stars by founders
who needed clarity.

★ ★ ★ ★ ★
5.0 average · 14+ verified Google reviews
Partnering with UrBrand Studio was an absolute pleasure. They considered my many questions and took the time to always respond in a timely manner. Their endless patience and graciousness in explaining details made the whole experience very rewarding as in the end I now have a beautiful website and brand strategy book for marketing my business that is authentically "me".
Debbie Chen
Leadership Coach & Speaker
UrBrand Studio's support went far beyond just logos and visuals. They helped shape how we present ourselves to the world. Their expertise in positioning and storytelling brought clarity and professionalism to our brand, which has significantly boosted our visibility and client trust.
Artin
Founder · Service Business
UrBrand Studio doesn't just implement generic strategies. They craft a unique plan tailored to your business. They truly know how to take the lead and guide you, ensuring every decision maximizes your brand's potential.
Kara D'Vou
Business Founder
Diana is incredibly helpful and always comes up with great strategies to boost our visibility. Their product photos make our items stand out. They're truly professional.
Matt Marshall
E-Commerce Brand Owner
If you are looking for a resource that is absolutely professional, easy to work with, and develops a plan that is proprietarily designed for your specific needs, reach out to UrBrand!
Ziba Alizadeh
Founder
Get the results of a giant branding company without the corporate distance. Our small business restaurant now ranks #1 on Google search for our chosen keywords after only 2-3 months working with UrBrand. MORE than ecstatic with results!
Damon Buford
Restaurant Owner · Local Guide
Professional, seamless and thorough are a few words to describe my experience with UrBrand Studio. I wish I could give you more than 5 stars.
Don Green
Client
Diana is extremely professional and helpful. She explains your options and how you will get better results on Google. She goes over the past month and you understand exactly what happened.
Bijan Amid
Business Owner
Read all 14+ reviews on Google → See full case studies ↗
Let's Work Together

Build a brand that's clear, consistent,
and ready to grow.

Book a complimentary strategy call and we'll map the right starting point for your business.

Book a Strategy Call

diana@urbrandstudio.com